Simit Tribu


Hüsniye Kardas, creative director

Simit Tribu was born from the bold creativity, the mindset of entrepreneurship and the desire to undertake a conscious approach towards responsible clothing 

A life in motion

Hüsniye Kardas comes from a large family of nine brothers and sisters. The whole family migrated from Turkey to Belgium in the 1970s. She lived in several Belgian cities – Charleroi, Liège, Brussels – before moving to Barcelona in 2017.

From a family practice to a vocation

Involved in sewing since her earliest childhood, she turned to fashion design by vocation, but also by provocation.

Her sisters sewed because it was cheaper to dress the whole family with their own clothes. Rebellious at heart, Hüsniye Kardas wanted to do things differently. She loved sewing, but preferred to create: she wanted to be unique.

As she inherited her mothers’ fabric scraps, she turned into a small version of her at home. At school, her style stood up from the rest.

“As a teenager, I began to grab people’s eye. It became kind of a provocation game because of the associations of my clothes.”

A style of its own

For her, the clothes are a projection of our personality. To wear a garment is to integrate it into one’s person.

“Style is part of the character. How you dare to wear your clothes, how you associate it… It’s all about your own creativity.”

Before dedicating herself to children’s fashion, Hüsniye Kardas created clothes for adults during fifteen years. For seven years, she also ran her own shop in Brussels where she offered her customers to order pieces in the size or fabric of their choice. Tailor-made redefined.

Creating for children

When her children were born, her projects turned upside down. She increasingly created for them and turned to clothing brands that worked with natural materials and produced more conscientiously.

“Simit Tribu originated from several years of reflection on children’s clothing. Dressing children opens me up to infinite creativity. You can mix all types of fabrics or prints, without limits. It’s joyful, carefree. Their state of being, their freedom makes their combinations playful.”

Creativity, honesty, passion

Creating and selling at the pace of the seasons involves more production and more consumption. Hüsniye Kardas’ approach to transparency and ethical consumption has gradually detached her from the production methods of the fast fashion in order to be closer to her values: creativity, honesty and passion.

“When you create a piece, it does not go out of style the next season. It will one day – perhaps in 10 years – get old-fashioned because of its style or colour, but the creativity behind it remains. I wanted to think about a fashion that lasts.”  

Each clothing that comes out of her workshop is therefore made with care by choosing materials with great attention.

A life in motion

Hüsniye Kardas comes from a large family of nine brothers and sisters. The whole family migrated from Turkey to Belgium in the 1970s. She lived in several Belgian cities – Charleroi, Liège, Brussels – before moving to Barcelona in 2017.

From a family practice to a vocation

Involved in sewing since her earliest childhood, she turned to fashion design by vocation, but also by provocation.

Her sisters sewed because it was cheaper to dress the whole family with their own clothes. Rebellious at heart, Hüsniye Kardas wanted to do things differently. She loved sewing, but preferred to create: she wanted to be unique.

As she inherited her mothers’ fabric scraps, she turned into a small version of her at home. At school, her style stood up from the rest.

“As a teenager, I began to grab people’s eye. It became kind of a provocation game because of the associations of my clothes.”

A style of its own

For her, the clothes are a projection of our personality. To wear a garment is to integrate it into one’s person.

“Style is part of the character. How you dare to wear your clothes, how you associate it… It’s all about your own creativity.”

Before dedicating herself to children’s fashion, Hüsniye Kardas created clothes for adults during fifteen years. For seven years, she also ran her own shop in Brussels where she offered her customers to order pieces in the size or fabric of their choice. Tailor-made redefined.

Creating for children

When her children were born, her projects turned upside down. She increasingly created for them and turned to clothing brands that worked with natural materials and produced more conscientiously.

“Simit Tribu originated from several years of reflection on children’s clothing. Dressing children opens me up to infinite creativity. You can mix all types of fabrics or prints, without limits. It’s joyful, carefree. Their state of being, their freedom makes their combinations playful.”

Creativity, honesty, passion

Creating and selling at the pace of the seasons involves more production and more consumption. Hüsniye Kardas’ approach to transparency and ethical consumption has gradually detached her from the production methods of the fast fashion in order to be closer to her values: creativity, honesty and passion.

“When you create a piece, it does not go out of style the next season. It will one day – perhaps in 10 years – get old-fashioned because of its style or colour, but the creativity behind it remains. I wanted to think about a fashion that lasts.”  

Each clothing that comes out of her workshop is therefore made with care by choosing materials with great attention.